At a 20% win rate against 100% preventable losses, the current GTM motion is destroying $1.87M in lifetime value per comparable period
Win / Loss Summary
AEDealsWonLostWin RateARR Lost
Total
10
2
8
20%
$563,000
True Root Cause Distribution
Root Cause# DealsFrequencyARR Impact
No Economic Buyer Engaged
4
50%
$335,000
Single-Threaded to Non-EB Champion
2
25%
$156,000
Bad Qualification / Failure to Disqualify
1
13%
$96,000
No Urgency / No Mutual Action Plan
1
13%
$48,000